The forefront of this vision has been RVCA’s Artist Network Program – a venture that was founded to showcase the talents of both accomplished and unknown artists that inspire our generation.įor RVCA, the main goal is to promote the authentic integrity of RVCA’s subcultures while at the same time giving back to the community. Tenore’s original intention was to create a platform for RVCA that combines art, music, fashion, and a modern lifestyle distinctively.
A design-driven lifestyle brand free from passing trends, it appears as a natural on shelves of boutiques of local skate shops. The brainchild of PM Tenore, RVCA transcends the limits of traditional action sports apparel. Pronounced as “rew-ka,” RVCA’s name was first developed out of the “V” and “A” that symbolizes the balance and opposites and how they live side by side – nature and industrialization, woman and man, past and present, future, today, and tomorrow. Year after year, they keep their momentum in innovation, continuing to inspire and facilitate the adventure-seeking lifestyle of their clients. Today, they continue to be one of the top brands in both surfing and snowboarding. Part of their growth as a brand is their line of ski and snowboard apparel and accessories. This surf brand started in a simple surf lifestyle but has now evolved into an influential brand that delivers excellent fashion for anyone seeking performance and comfort in the scene of adventure sports. The logo depicts a large wave with a mountain on a red backdrop. The logo which was designed in 1973 was by its founders Alan Green and John Law was inspired by the Japanese painter Hokusai’s woodcut – The Great Wave off Kanagawa. umbrella, who owns other brands like Roxy and DC Shoes. Quiksilver is under the Boardriders, Inc. What was then a small store in Torquay, Australia is now a Huntington Beach, California-based, and one of the world’s largest brands of surfwear and boardsport-related equipment. The most iconic surf brand that has founded generations of progression and innovation – Quiksilver has been providing the best of the best to surfers everywhere since 1969. With all that being said, here are the best surf brands that have survived, remained, and are continuing to provide the best surf items. Trends and technologies that keep changing make these brands experience quite a challenge to stay afloat. Specialization became the synonym of the surf brand survival.
The surf industry, being in the quite demanding game has limited brands in producing the entire surf products. Others are simply new surf insignias that are popping up that boast about new solutions, designs, and approaches. Some of which operate on a global scale with offices internationally and flagship stores in key surf cities. It doesn’t matter whether they can conquer the biggest of waves – they’ve been conquered by surf fashion.
Riders love to look like pro surfers – to make them feel like they belong. They show that there is more to surfing than just surfboards. Their line includes boardshorts, wetsuits, apparel, footwear, watches, and surfing accessories. They can be found anywhere – inside surf shops, street stores, local surf spots, shopping malls, and online retail shops.